Indian Natural Diamond Retailers Alliance (INDRA) is an exclusive initiative by De Beers Group and GJEPC. It is designed to make it simple to source, market, and sell natural diamond jewellery in India.
This program aims to empower jewellery retailers by providing the tools, training, and resources to understand, sell, and market natural diamond jewellery effectively. This program will help you unlock the true potential of these timeless treasures. It will help you grow and elevate your business.
Natural diamond jewellery offers better margins, providing a fantastic opportunity to boost your profitability and grow your business.
Expand your reach by attracting both loyal customers and affluent buyers who value the rarity and timeless beauty of natural diamonds.
Elevate your business by aligning it with the prestige and aspiration associated with natural diamonds. Position your store as a destination for luxury and timeless elegance.
Natural diamonds are rare, one-of-a-kind treasures formed over billions of years. They are brilliant, timeless beauties with a rich legacy. They are the ultimate symbols of love, success, and aspiration—a true gift from nature.
Natural diamonds are more than a product—they’re a legacy. Build yours today and be part of the movement.